The James Hutton Institute
This page is no longer updated. The Macaulay Land Use Research Institute joined forces with SCRI on 1 April 2011 to create The James Hutton Institute.
The James Hutton InstituteThis page is no longer updated. The Macaulay Land Use Research Institute joined forces with SCRI on 1 April 2011 to create The James Hutton Institute.
Part I. (Wirthgen & Kuhnert)In Germany the direct marketing and
the on-farm processing showed a clear increase since the mid of the eighties.
Regional focus points are South- and West Germany as well as the some regions
in East Germany. The mostly offered products are eggs, potatoes and slaughter
poultry from conventional farms and potatoes and vegetables from organic
working farms.
In Germany the direct marketing is less popular in disadvantaged areas
than in others, although especially this marketing way is frequently the
recommended concept.
Regarded from the economical point of view, only for a little group
of farmers, the direct marketing and the on-farm processing can be considered
as a competitive alternative to the conventional agriculture with multistage
marketing.
Part II. (Bokermann) In order to generate additional income for farms, the farm processing with direct marketing is one alternative. For the conditions of the less favoured areas in East Hesse, two processes of direct marketing were presented. Referring to this the direct marketing of lamb in slaughter halves can achieve profit stabilisation and ensure sales. However, a considerable income increase cannot be reached.
In contrary to that, the processing of farm cheese can generate additional income and create jobs. This is also ensured in the case of higher processing capacities with the sale of the cheese at lower prices to retailers or other farm shops. All together, the on-farm-proccessing with direct marketing can considerably contribute to the safeguard of the functions of agriculture in rural areas.